Last Updated: March 12, 2026
Introduction
Leadville Motocross Park ("we," "us," or "our") operates a self-service motocross park located at Co Rd 45, Leadville, CO 80461, and the website at leadvillemx.com. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, purchase day passes, or interact with our services.
By using our website or services, you agree to the practices described in this policy. If you do not agree, please do not use our website or services.
Information We Collect
We may collect the following types of information:
- Contact information — name, email address, and phone number provided when you create an account or purchase a day pass
- Rider and guest details — names, ages, bike information, and emergency contacts submitted during the checkout process
- Waiver and consent records — signed liability waivers and guardian consent for minors
- SMS/text messaging opt-in data — phone numbers, consent records, and messaging preferences
- Transaction information — day pass purchases, payment records, and order history
- Website usage data — cookies, analytics, browser type, and device information collected automatically when you visit our site
How We Use Your Information
We use the information we collect to:
- Process day pass purchases and manage your account
- Send gate codes and day pass receipts via email
- Send account verification codes (one-time passcodes) and gate codes via SMS/text message
- Verify your identity through one-time passcodes sent by email or text
- Communicate about track conditions, schedule changes, or safety notices
- Maintain waiver and liability records as required
- Improve our website, services, and rider experience
- Comply with legal obligations
SMS/Text Messaging Disclosure
By providing your phone number and opting in, you consent to receive text messages from Leadville Motocross Park. These messages may include:
- Account verification codes (one-time passcodes)
- Gate code delivery for upcoming ride days
Message frequency may vary depending on your activity and upcoming ride days.
Message and data rates may apply. Check with your carrier for details.
You can opt out at any time by replying STOP to any message. You will receive a confirmation and no further messages will be sent.
For help, reply HELP to any message, or contact us at hello@leadvillemx.com.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.
Opting out of SMS/text messages does not opt you out of other forms of communication such as email.
Our SMS service is supported on all major US carriers including AT&T, T-Mobile, Verizon, and others. Carriers are not liable for delayed or undelivered messages.
Information Sharing
We do not sell your personal information. We may share your information only in the following limited circumstances:
- Service providers — trusted third parties who help us operate our website and process payments, bound by contract to protect your data
- Legal compliance — when required by law, court order, or government request
- Business transfer — in connection with a merger, acquisition, or sale of assets, with notice to you
- Safety — to protect the rights, safety, or property of Leadville Motocross Park, our riders, or the public
Data Retention
We retain your personal information for as long as your account is active or as needed to provide our services. Waiver and liability records are retained as required by applicable law. Transaction records are kept for accounting and legal purposes. You may request deletion of your account and personal data at any time, subject to our legal obligations.
Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal data
- Opt out of SMS/text messages at any time
To exercise any of these rights, contact us at hello@leadvillemx.com. We will respond to your request within a reasonable timeframe.
Cookies and Tracking
Our website may use cookies and similar technologies to improve your experience, analyze site traffic, and understand how visitors use our site. These may include:
- Essential cookies — required for site functionality such as login sessions
- Analytics cookies — help us understand how visitors interact with our site
You can control cookies through your browser settings. Disabling cookies may affect some site functionality.
Security
We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include encrypted data transmission, secure authentication via one-time passcodes, and restricted access to personal data. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Children's Privacy
Our website and online services are not directed to children under 13. We do not knowingly collect personal information from children under 13 without parental consent. Minor rider information (ages 13–17 and under 12) is collected from and managed by their parent or guardian during the day pass purchase process. If you believe we have inadvertently collected information from a child under 13, please contact us and we will promptly delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically. Your continued use of our website or services after changes are posted constitutes acceptance of the updated policy.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, contact us:
Leadville Motocross Park
Co Rd 45, Leadville, CO 80461
Email: hello@leadvillemx.com
